OREANDA-NEWS. March 24, 2011. Tata brand  has been ranked as the first Indian brand to be in the top 50 club of global  brands as per the Brand Finance Global 500 report 2011. The group’s brand value  is pegged at USD 15.8 billion as compared to USD 11.21 billion in 2010. As per  the Brand Finance Global 500 report of 2007, the brand value of Tata was USD 7.38  billion, indicating there has been 100% appreciation for its brand value.

There has been a steady progress in Tata brand value to  reach the 50th position among the other global brands. In 2007, Tata brand was  ranked 103 and now in 2011 it is ranked among the top 50. The key companies and  brands that have been considered by Brand Finance to add the brand value to the  group are Tata Motors group (JLR brand value, Tata Motors India and JV’s and  subsidiaries), Tata Steel group (Tata Steel Limited and Tata Steel Europe) and  Tata Consultancy Services.

Mr. R Gopalakrishnan,  Director, Tata Sons said, “Tata managers have been focused on doing the right things for the  business and the stake holders. The brand perception is the outcome of their  efforts and is not a planned perception change, to that extent it’s a source of  satisfaction for the employees”.