OREANDA-NEWS. March 30, 2011. ICBC and China Eastern Airline announced the ICBC Eastern Airline Co-Branded Card in an official launch ceremony. ICBC Chairman Jiang Jianqing and President Liu Shaoyong of China Eastern Airline were also present for the launch ceremony, reported the press-centre of ICBC.

The ICBC Eastern Airline Co-Branded Card is a co-branded bank card associating the functions of ICBC credit card and China Eastern Miles Member Card. Besides the financial functions such as credit spending, transfer and settlement, cash deposit and advance, this card can also be used for buying air ticket at a discount, upgrading to the executive class, free extra insurance and double bonus points. Cardholders are entitled to another 5% discount on the original ticket fare when using the card to buy air ticket at the China Eastern Airline website or the Call Center. Cardholders are welcomed to use this co-branded card to pay for the upgrade once on the plane, fast, convenient. ICBC Eastern Airline Co-Branded Card branded with Union Pay is a "chip + magnetic stripe" card of PBOC 2.0 standard. Time is saved by simple and effective payments via contactless e-cash application of the card. Meanwhile, the chip brings a new level of security for cardholders to use the card.

ICBC has issued more than 65 million ICBC credit cards, No.1 card issuing bank in China and the world's fourth largest. China Eastern Airline is one of the top three state-owned airlines in China, first airline going public and receives numerous accolades, the "Eagle Award" and "Ten Year of Best Services" from International Air Transport Association (IATA) and "Five-star Diamond Award" from The American Academy of Hospitality Sciences (AAHS). ICBC and China Eastern Airlines leverage their rich resources and brand value from both sides to complement each other and offer services customized to the needs of customers to use the card, with a strategy of complete range in brands and media, all classes and all currencies, providing superior heartfelt financial services and business traveling experience to the cardholders. The ICBC China Eastern Card, representing the win-win between three parties (bank, company and customer), will be a flagship product of China's aviation co-branded cards.