OREANDA-NEWS. April 13, 2011. During the first quarter, the domestic car market fluctuates Baosteel automobile sheet production marketing and research team responds with the situation calmly and achieves sales increase. According to statistics, the sales in the first 3 months goes up nearly 10%, exceeding quarterly sales goal, reported the press-centre of Baosteel.

Since this year, the domestic auto market undergoes much up and down. After auto sheet production and sales reaching 1.8 million in January, the production and sales go all the way down due to Spring Festival and series of national economic control policies. In February, production and sales only reaches 1.26 million. In March, there is a slight rebound amid sustained fluctuation. In addition, with the release of competitors' production capacity and the maturity of their products, the domestic auto sheet market competition is increasing, bringing greater pressure for Baosteel to release automobile sheet capacity and to expand the market.

Baosteel automobile sheet production, marketing and research team considers market prediction as the primary task in coping with automobile industry fluctuation. Centering on increasing market share, the team closely tracks customers' production, marketing and storing conditions, make full use of the entire supply chain capabilities and makes analysis and forecast well in advance. As the team increases automobile sheet demand analysis frequency and market response speed, it fulfills the customers' requirements for resources and delivery. On this basis, according to customers' needs on auto features, the team continues to promote "rapid response mechanism for emergency contract" so as to be user-oriented, to organize resources and ensure supply.

With the development of the automotive industry and its increasing competition, in recent years, car manufacturers  increase effort on the development and launch of new models. During the first quarter, Baosteel auto sheet production, marketing and research team efficiently controls the development progress of new models, takes early intervention strategies and ensures the occupation of market share. Meanwhile, the team seizes the development trend of energy conservation and lightweight automotive industry, keeps "tracking customers, major breakthroughs, mass production" as its principle, and actively guides the customers to use ultra high strength steel products. Since this year, the team focuses on promoting the Baosteel ultra-high strength steel authentication work in famous automobile brands headquarters around the world, providing conditions for the mass use of Baosteel high strength steel products and promoting auto sheet sales growth.

The team also has long-term perspectives. In the first quarter, it starts the promotion of auto sheet market and species division work. It is understood that this is a powerful initiative on the part of Baosteel to be customer-centred, to further strengthen the market share and enhance the competitiveness of auto sheet.