OREANDA-NEWS. May 04, 2011. BM&FBOVESPA held a ceremony to celebrate the IPO of retail chain Magazine Luiza S.A. (MGLU3) on the Novo Mercado. The event took place at the Raymundo Magliano Filho visitors’ center. Taking part in the ringing of the opening bell were Magazine Luiza’s Chief Executive Officer Luiza Helena Trajano and Investor Relations Officer Roberto Bellissimo Rodrigues; as well as BM&FBOVESPA Chief Executive Officer Edemir Pinto.

The firm’s adhesion to the Novo Mercado brings the number of companies listed on the Exchange’s differentiated corporate governance segments to 175, of which 119 on the Novo Mercado, 17 on Level 1 and 39 on Level 2.