OREANDA-NEWS. May 20, 2011. India’s auto leader Maruti has conferred an award to Essar Steel in recognition of contributing value engineering for its passenger cars that account for about 50 percent market share in the country

At the recently held Vendors Conference in Singapore, Maruti, a venture of Japan’s Suzuki Motor Corporation, commanded Essar Steel’s continued and sustained efforts to bring value to customers through its products and services.

The award was presented by Mr. Shinzo Nakanishi, Managing Director, Maruti to Mr. Vikram Amin, Executive Director, Essar Steel.

Mr. Amin, after receiving the award earlier this month, said, “This is an honour that recognizes our efforts in adding value to our customers.  We are closely working with Maruti to compliment their efforts in developing cost saving products and be a part of their growth.”

Essar Steel is the only steel company which has bagged this award from one of the largest auto manufacturers from across the globe. The approval from Maruti is recognition of Essar Steel as the preferred supplier of world class quality products in the automotive sector.

Essar Steel’s value proposition for using specially developed customised  hot rolled products in place of a  cold rolled product for many of the  critical components resulted in substantial cost saving and enhanced production. 

Maruti conducted a series of stringent tests on the product performance before the same was accepted.

In addition, the commissioning of compact strip mill, opens up new opportunities for Essar Steel to develop more such value- added hot rolled products for Maruti.

The company also has a dedicated product development and application engineering team which works closely with customers to propose value engineering for cost saving, involve from conceptual design stages to final launch and advices on the right material for right application.