OREANDA-NEWS. June 9, 2011. ALIDI, a leading Russian distribution and logistics company, launches Distribution of Non-Food Staff in New Regions. The trade department of non-food staff was opened in Nizhny Novgorod in August 2010. During the first six months of operations ALIDI made thorough analysis of the market and the level of interest to the offered range of goods to choose the best-selling items.

In frame of the new trade departments ALIDI represents UPECO Company, manufacture of insect control (Raptor, Gardex) and shoe care (Salton) products. In April 2011 new trade departments were launched in 18 regions in company coverage.

“To implement this project we hired 40 employees responsible for the development of the client base, for the conclusion of new contracts with outlets and for the supply of our key customers in regions, - says Nikolay Prokopiev, Director of Non-Food Staff Trade Department at ALIDI Group. – Our next step is to launch distribution in the rest 3 regions, and so to cover 100% of ALIDI branches. The successful development will let us to conclude contracts with new suppliers and to reinforce our position on the market.”