OREANDA-NEWS. July 8 2011. CROC has become the first IBM Software Value Plus Authorized Business Partner for SPSS solutions in Russia and has proven its expertise in predictive analytics.

SPSS (Statistical Package for the Social Sciences) is one of the market leaders in business statistics products for applied research. Statistical data analysis and data mining offer a full scope of business capabilities such as customer behavior scenario prediction and marketing research preparation and analysis. In addition, SPSS helps analyze and forecast financial risk and performance as well as many other indicators depending on the market needs of the company.

“After the crisis, many companies need to increase business efficiency. By using data mining algorithms, customers can dramatically increase sales volume, almost without any additional promotional investment. Major Russian organizations have evaluated the capabilities of SPSS and globally we already have 141 partners in this area. However, among Russian integrators, CROC is our first and, so far, our only partner. I believe that CROC’s data mining professionalism will contribute to the successful promotion of SPSS solutions in the Russian market,” remarks Alexander Tikhonov, Sales Leader, Business Analytics and Performance Management, IBM Russia and CIS.

“Today CROC has a unique data mining competence. SPSS consultants offer services for various types of business applications: supply chain management, data warehousing, business intelligence, performance management, and fraud risk management. We plan to further develop our data mining business and to increase our staff,” says Maxim Andreev, Head of Business Applications, CROC. “CROC already has a background in the successful development of demo modules for retail and telecom sectors and there is a good chance that the SPSS-based demand forecasting and inventory restocking solution that we have developed for retailers will be recognized as an innovation by IBM.”