OREANDA-NEWS. July 11, 2011. World Brand Lab published the list of 2011 Top 500 Most Valuable Brands of China. According to the list, Baosteel ranks 18 with an increase of 11.563 billion yuan in respect of the brand value compared to the last year, reported the press-centre of Baosteel.

The World Brand Lab is one of the three globle brand value evaluation institutions recognized worldwide, its research achievements have become the important basis for a lot of enterprises to evaluate the intangible assets during the merger and acquisition. 

The 2011 Top 500 Most Valuable Brands of China are ranked based on financial, consumer behavior and brand strength analysis. 500 brands in total from 26 industries are selected on the list, including air transport, energy and financial industries. Thereof, ICBC tops the list with brand value of 216.285 billion yuan, followed by State Grid, China Mobile, CCTV and China Life.   

Recognized by the World Brand Lab, Baosteel is the most competitive steel enterprise in China with its world leader position in profitability. In addition, Baosteel has ranked in Fortune 500 of America for many years continuously and its brand value has been recognized world wide.