OREANDA-NEWS. July 14, 2011. ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that it has been decided that Apron World, Inc. (headquartered in Chiyoda-ku, Tokyo; Yazawa Masanori, President and Representative Director) and the Apron Group (Sun Arrow Co., Ltd. and TAP Inc.) will promote medical and nursing care wear and footwear product lineups by adidas, a multi-sports brand, jointly with adidas Japan K.K. (headquartered in Shinjuku-ku, Tokyo; Paul Hardisty, President & CEO).

The new product line to be released in the fall of 2011 is the first launch of medical and nursing care wear in Japan by adidas, top-ranking sports competition wear loved and keenly supported by people worldwide as an athletic lifestyle brand.

ITOCHU announced that ITOCHU and itochu fashion system co., ltd. (headquartered in Shibuya-ku, Tokyo; Masashi Uchibori, President) will support the Apron Group for promotion of the new product line, in purchasing and manufacture as well as advertising and sales promotion.

The Apron Group holds the top-ranked shares in Japan in planning, manufacture and sales of uniforms for medical and nursing care personnel. The Group regards the new product line as the starting point for further progress and business expansion.

In workplaces of medical and nursing care professionals, speed and extensive body movement nothing short of those required of athletes is sometimes demanded. The performance demanded of their uniforms therefore has much in common with athletic wear.

Under the concept of “new uniforms that fully meet the fundamental functional requirements of medical and nursing care workplaces, combined with functionality of materials for athletic wear and cutting technologies permitting smoother body movement,” apparel and footwear will be launched in the fall of 2011, with targeted sales of 1.3 billion yen based on retail prices after five years.