OREANDA-NEWS. July 14, 2011. Adobe Systems Incorporated (Adobe) (Nasdaq:ADBE) and Sony Corporation (“Sony”) (NYSE:SNE) today announced the ‘Adobe® AIR® App Challenge Sponsored by Sony’ to drive the creation of innovative Android applications for the two models of “Sony Tablet” devices and offer developers a chance to win USD 200,000 in total cash prizes. Adobe and Sony also announced the expansion of their long-standing relationship to deliver great content experiences for “Sony Tablet” devices. Both companies will enable developers to tap into native device capabilities and combine Adobe Flash® technology and HTML5 to deliver unique, high-performance mobile applications using Adobe Creative Suite® 5.5 and the open source Flex framework.

Announced earlier this year, “Sony Tablet” will deliver the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename), which is optimized for rich media entertainment and S2 (codename), which is ideal for mobile communication and entertainment. “Sony Tablet” devices will become available in the global market starting in fall 2011.

“Adobe's creative tooling brings digital experiences to life on small screens and large, unleashing the imagination of millions of the industry's best designers and developers on a new breed of devices," said Hideyuki Furumi, Deputy President VAIO & Mobile Business Group, Consumer Products & Services Group at Sony Corporation. “We are thrilled to empower these cutting edge creatives to be the first to bring innovative content and apps to our “Sony Tablet” devices later this year.”

With support for Adobe AIR, developers will be able to deliver new application experiences in addition to thousands of AIR applications already available on Android Market today. They can use the latest tools including Flash Professional CS5.5, Adobe Flash Builder® 4.5 and the mobile-optimized open source Flex 4.5 framework to create a wide range of powerful applications including media, gaming, and data-driven applications.

“Creative Suite 5.5 and our latest developer tools combined with Sony’s innovative tablets provide content publishers with the ideal platform to deliver great experiences,” said David Wadhwani, senior vice president, Creative and Media Solutions at Adobe. “We are excited about Sony’s sponsorship of the App Challenge, which will recognize the most creative applications our developer community produces.”