OREANDA-NEWS. July 19, 2011. Hitachi, Ltd. ("Hitachi") and Cegedim Asia Pacific Pte.Ltd. ("Cegedim") today announced their strategic partnership agreement for CRM (Customer Relation management Solution) in Life Sciences* industry.

As a result of the alliance, both companies will bring state of the art solutions and services to the Life Sciences industry based on Cegedim's proven technology.
 Hitachi and Cegedim will provide the packaged CRM solution "Mobile Intelligence" in Japan and other key global regions.

The Life Sciences industry is facing various challenges, such as the introduction of new Blockbuster drugs, global industry restructuring and healthcare system changes.
 There is also pressure for Sales and Marketing teams to operate efficiently and productively.
 From this perspective, we are required to provide cost effective services with a ready-to-use system.

To meet customer needs, Hitachi and Cegedim are willing to combine their strengths so that both may generate additional business opportunities and better serve their customers and prospects with the Innovative Life Sciences CRM - "Mobile Intelligence".
 Their customers will be able to adapt state-of-the-art CRM system in a short period based on the foundation and experience of its proven technology and consistent dedication to advancing industry thought-leadership.

Hitachi a best solutions partner, has been offering Consulting Services and System implementation of various IT solutions such as R&D/Manufacturing Systems, ERP Systems to pharmaceutical industries. Under the agreement, Hitachi has added "Mobile Intelligence" to their Pharmaceutical industry service menu and continues to enhance the solution in the business operation support area.
 Cegedim, the world's No.1 Life Sciences Customer Relationship Management (CRM) provider, will ensure their customer's total satisfaction as the first goal of the partnership.

Both companies will continue to bring state-of-the-art solutions and services to Life Sciences organizations based on the foundation and experience of their proven technology and consistent dedication to advancing industry thought-leadership.
• Life Science : Pharmaceutical Industry, Medical Care, Medical Device, Testing Equipments, Diagnostic Products, Medical Sciences, Biosciences.