OREANDA-NEWS. July 26, 2011. Sony Corporation (“Sony” or the “Company”) today announced that it has achieved and/or exceeded the majority of the targets set out in its "Green Management 2010" (“GM2010”) mid-term environmental plan, including an over 30% reduction in global CO2 emissions across its business sites compared with fiscal year 2000 levels. Sony’ GM2010 plan, introduced in 2006, aimed to reduce the Company’s environmental impact over the five-year period spanning fiscal years 2006 through 2010. The results of these initiatives have been confirmed through third-party verification.

Reduction of Greenhouse Gases

GM2010 included a series of aggressive greenhouse gas reduction targets. Through the implementation of various innovative initiatives designed to achieve these goals, Sony successfully reduced CO2 emissions*1 across its business sites to 1.53 million tons in fiscal year 2010. This represents a reduction of 31% compared to fiscal year 2000 levels, far surpassing the original 7% target specified in the GM2010 plan. Sony’s initiatives included the use of alternative substances to replace substances with high global warming potential in its manufacturing processes, and the reduction of energy-related CO2 emissions through the installation of advanced energy systems, which have been optimized by Sony’s in-house energy conservation specialists to deliver maximum energy efficiency at Sony offices and manufacturing sites around the world. Sony was also instrumental in the introduction of the Green Power Certification System for renewable energy in Japan, and remains one of its largest users.

 *1 Sum total of direct and indirect emissions
 - Direct emissions: Emissions from combustion boilers, furnaces, vehicles etc. which Sony directly owns or controls.
 - Indirect emissions: Emissions that physically occur outside of Sony sites but are deemed attributable to the company, such as electricity purchases.
Other Achievements (compared with fiscal year 2000):
Waste generation at business sites - 54% reduction (target 40%)
Water usage at business sites - 41% reduction (target 20%)
Volatile organic compound (VOC) emissions from business sites - 35% reduction (target 40%)
Semiconductors are the main area of production in which VOCs remain in use. With semiconductor production continuing to increase, some VOCs have been difficult to replace, while others emit such low levels of gas, it has proved difficult to implement technically and economically viable alternatives. Sony will continue to take steps to reduce its VOC emissions, including measures such as installing VOC treatment systems.
Annual electricity consumption of products - achieved 100% of targets in each product category
For example, the annual electricity consumption of core “BRAVIA™” LCD TV models*2 declined by approximately 30% between 2008 and 2010, while the annual electricity consumption of Sony’s core “Blu-ray Disc™” recorder models*3 fell by approximately 50% during the same period.

 *2 Comparison between “BRAVIA” V1 series (2008) and EX700 series (2010). (Both 40” and 46” models). Calculated based on the Law Concerning the Rational Use of Energy in Japan effective at the time of sale.
 *3 Comparison between BDZ-T55 (2008) and BDZ-AT300S (2010) Calculated based on the standard issued by Japan Electronics and Information Technology Industries.