OREANDA-NEWS. August 02, 2011. All Facebook account members were invited to attend the first unique flight ticket auction on Estonian Air?s Facebook fan page, reported the press-centre of Estonian Air.

The auction object is flight tickets for two persons on assigned Estonian Air flights with fixed route and dates. The auction is held as reverse auction where the object price is reduced proportionally in time as per auction moderator's appointment. To announce his/her intention to buy the participant must post: "I buy" or in Estonian "Ostan" under the auction section in Facebook.

According to Gunnar Magi, the Development and Marketing Director of Estonian Air, the social media channels are used as very effective information channels, but also as the sales channel. “Our social media channels are becoming as ideas laboratory, where we try new solutions and sales opportunities. Estonian Air will continue launching unique offers in its social media also in the future,” added Magi.