OREANDA-NEWS. August 5, 2011. Next year, the HOREX exhibition will take place in Astana on 18-20 April. HOREX is the only annual hospitality event in Central Asia, and covers every aspect of the hospitality industry.

“The HOREX expo brand has chosen a new geographical location, the capital Astana, and will now be held alternately in two cities: Astana and Almaty. I am also very pleased to announce yet another event: within HOREX 2012 there will be an international competition of chefs under the auspices of the Restaurants of Astana publishing house,” said project director Tatiana Shaposhnikova.

International statistics show that for most companies 40% of their sales come from exhibitions, which provide an excellent opportunity to make your company known as a serious business partner, assess the competitiveness of your products and learn about promising developments in areas of interest. Indeed some, starting a major project, research the market for a year and use exhibitions for the purpose of attracting specific customers.

“Holding the event in two cities was a response to growing interest in the hospitality and catering industry. The results of telemarketing among exhibitors and potential visitors have given us an optimistic picture. The respondents were pleased that HOREX will be held in Astana, as new hotels are being built in the city, restaurants are being opened, and the HoReCa market needs a business platform and show room in the capital. The fact that a new and interesting event, the franchising exhibition FranchExpo Central Asia 2012, will be held alongside HOREX is also favourable. Incidentally, we are confident that the co-location of the events will be very effective, because franchising is now becoming more active in the HoReCa market, especially in the fast food sector. And given the new business conditions, and the creation of a single customs zone between Kazakhstan, Russia and Belarus, experts predict that Russian eatery and coffee shop chains will actively enter the Kazakh market,” comments Tatiana Shaposhnikova.

HOREX is the main event in the hospitality industry, and accordingly the most visited in the region. Some facts about HOREX 2011: in an area of ??1900m?, the exhibition presented 70 companies from Germany, Kazakhstan, Ukraine, Russia, Israel, Estonia, Turkey, and the United States. Over the three days of the event, more than 5000 industry professionals were registered. The main sectors of HOREX Astana 2012 will be: Hotels, Restaurants, and Supermarkets/Shopping Centres. The following events will be held alongside HOREX 2012: InterFoodAstana, CleanExpo Astana and FranchExpo Central Asia.