OREANDA-NEWS. August 08, 2011. This Moldovan wine promotion concept was approved by representatives of the Ministry of Agriculture, winemaking companies and different winegrowing and winemaking associations of Moldova at the “round table” held in Chisinau on the subject “The sustainable winegrowing and winemaking sector management model on the basis of the public-private partnership”.

The agriculture and food industry minister Vasile Bumacov underlined the importance of promoting Moldovan wines on foreign markets under the single national brand, the fact that will enable to increase their export significantly. Australia was mentioned as an example – it increased its wine export 100 times in 5-10 years after it had established the Australian wines brand.

The agriculture minister of Moldova said once foreign consumers learn Moldova as a winemaking country better and will start purchasing more Moldovan wines, they will be better in them and will differ them according to concrete producers, individual names and regions. For the time being, the ministry of agriculture’s representatives and winemakers believe, it is more important to promote the country and the Moldovan wines brand (Moldova-Vin) for the general success.

The Moldovan Winemakers Guild’s President Nelli Sonnic said bigger investment is needed for Moldovan wines to enter new markets; the country needs to be promoted. She said that with the competent approach Moldovan winemakers have good changes to extend their presence on traditional markets and enter the new ones, particularly, the Chinese, Japanese, Australian, the US, Canadian markets, given the excellent quality of Moldovan wines and consumers’ wish to try the new beverages. It is planned that Moldovan wines promotion under the single brand of Moldova-Vin with the symbol of stork and a bunch of grapes will be dealt with by the National Agency for Grapes and Wine that is planned to be established in the near future. The state will be responsible for the quality and safety of the wines promoted under the single national brand.