OREANDA-NEWS. August 19, 2011. The television celebrity is fronting the advertising campaign for the lender’s Cash Access credit initiative. Dibrov’s image as host of Channel 1’s popular quiz show “Who Wants To Be A Millionaire” and the program’s general concept perfectly reflect the Bank’s business philosophy: sensible money management combined with sustained commitment to growth and financial success

The advertising campaign for Uniastrum’s new personal loan scheme carries the slogan “Money for Any Purpose on Your Terms”. The new product has been specially devised using risk-based pricing and enables customers to access credit of up to Rb 600,000, repayable over a three-year period, with interest rates calculated individually for each borrower and determined on the basis of his or her credit history and the probability of default. Conspicuous benefits offered by Cash Access credit include competitive rates starting at just 10.5% APR, a hassle-free application process, and convenient payment options.

Since early August the TV star’s picture can be seen promoting Uniastrum’s latest loan option on billboards in major cities, in the press, on the Bank’s website, and on share taxi TV screens in Moscow. This is not the first time that Dibrov has collaborated with Uniastrum: this spring he helped promote Sensible Credit, the Bank’s multi-program loan package for small business.

“Dmitri Dibrov has been a good friend and client of Uniastrum for some years now,” notes Margarita Gerasimova, the Bank’s Vice President for Marketing. “Both we and our customers naturally warm to his image as a gifted, intelligent journalist and successful all-rounder. A number of new collaborative projects with Dmitri are already in the pipeline.”