OREANDA-NEWS. September 23, 2011. DIXY Group has won an INFOLine Private Label Profi nomination "Efficiency Leader" for its neighborhood store retail format. According to INFOline data, during 2010 and first six months of 2011, DIXY showed the highest rate of efficiency in expanding its private label products (PLP).

Specifically for the forum "Private Label - 2011", INFOLine agency developed the rating of private label products belonging to Russian FMCG retail chains. Rating is based on the evaluation of such parameters as share of private label in retail chain revenue in 2010 and 2011 (%), share of PLP in total number of SKUs in 2010 and 2011 (%), total volume of sales of goods under private label (in rubles), total number of SKUs under private label (in items) and some other parameters. During the event authors of the rating awarded retail chains which are the best in management of their private label products in 6 nominations. For its performance in 2010 and first half of 2011, DIXY has taken the victory in one of the most prestigious nominations - Efficiency Leader in neighborhood store format.

To name an efficiency leader INFOLine Private Label Profi's authors used such indicator as ratio of share of private label products in total sales volume and share of PLP in total number of chain's SKUs in 2010 and first half of 2011. DIXY has become a winner in neighborhood store format by showing the highest efficiency level in PLP management.

"The key point is to understand what is your target, why are you doing this, to have commitment to the business and a creative approach of the whole team" - this is the grounds of success as it was commented by Elena Savchenko, Head of DIXY's Pivate Label Department, in her answer to the authors of rating during press conference accompanying award ceremony.