OREANDA-NEWS. October 4, 2011. VOLIA, Ukraine’s leading national telecommunications provider, has announced that Mr. Yaroslav Gumeniuk has joined the company’s management team as Chief Marketing Officer (CMO).

In this position Mr. Gumeniuk will be responsible for development and implementation of Volia’s marketing strategy. His responsibilities include leading the process of creating, development and promotion of the company’s portfolio of products to meet the needs of VOLIA’s growing customer base, and strengthening company’s market position.

"VOLIA is changing. Today we are implementing new solutions and ideas. Our main priority is our customers and customers’ satisfaction. Client is ahead of everything we do. Our main focus today to make sure that each subscriber feels the change and is certain that he chose the best product with best quality. Of course, Yaroslav has a very challenging task: not only strengthen the market position of the company, considering onrush of technology, constantly changing environment, and future plans. But also increase the loyalty of our customers. I am confident, that his knowledge, skills, and experience not only will strengthen our team, but also bring fresh ideas to the introduction of new better offerings for our customers, and multiply VOLIA’s potential", said Mr. Eric Franke, CEO of VOLIA

Yaroslav Gumeniuk works in marketing for over 13 years. Held senior marketing positions in the "Nashe Radio", and the FMCG enterprises, such as Lasunya and Olymp. He works in telecommunications from 2006. Participated in Beeline launch in Ukraine, participated in the integration of SkyMobile in VimpelCom Group in Kyrgyzstan. Yaroslav was Head of business analysis department in Kiyvstar for last 3 years.

Experience includes working with brands in the service industry, FMCG and telecommunications, management of communication channels, building and implementation of pricing and product strategy, launching new services, building of regional marketing, trade marketing and merchandising systems.

He graduated from the Economics Faculty of Kiev National Taras Shevchenko University.