OREANDA-NEWS. October 26, 2011. Kiev has hosted the sixth annual European PR-Congress – one of the most reputable events in Ukraine on business reputation management and corporate communications. SCM joined the group of PR experts from the biggest international and national businesses attending the Congress. 

On 7 October 2011 Kiev hosted European PR-Congress 2011. The sixth annual forum focused on developing new ideas and approaches to communication business objectives during the recovery. The Congress participants discussed the ways to restore and strengthen market positions in new economic environment, in particular: approaches to measuring business public communications, the role of online communications and user-generated content in achieving business goals, business reputation management including general approaches and performance indicators and the role of traditional and new media in modern informational field.    

Over 200 leading PR specialists and experts from Ukraine, Russia, CIS, Central Asia and Eastern and Central Europe took part in the European PR-Congress. The leading international PR specialists with a broad experience and high recognition addressed the delegates as speakers. SCM Director of Public Relations and Communications Natalia Yemchenko spoke at the workshop "Dialogue with Stakeholders: how to make one's business more efficient?" and took part in the talk-show "Corporate communications in the new economic realities: challenges, objectives and instruments".

"The theme of the PR-Congress 2011 is really relevant and important. The role of PR for achieving business objectives can hardly be overestimated, especially during and after the recession as a company's market reputation accounts for many things – from rapport with co-workers to attitude to a company in debt capital markets. Good reputation is a keystone to company's success," noted Natalya Yemchenko.