OREANDA-NEWS. November 25, 2011. The Best Brand/Effie 2011 is open for entries. EFFIE/THE BEST BRAND is a professional award presented to recognize the year's most effective campaigns in creation, management and building of a brand.

The jury includes leading marketing, advertising and consumer market practitioners. The judges of the contest are top managers of professional associations, experts of research and consulting institutes, leading advertising agencies and also spokesmen of the companies - EFFIE/THE BEST BRAND Gold winners.

The judging process is based on perennial international EFFIE experience and is built upon detached view of each judge member. There is no common discussion of the entries among judge members. Each Entry receives personal, independent mark from each judge member. The final Entry mark constitutes simple average of all marks of all judge members.

The rules of participation are the same. Brand-Owners, Advertising agencies and any other companies involved in brand building are welcome to enter THE BEST BRAND/ EFFIE 2011. Each Entry includes campaigns created for one brand. Only Campaigns that ran in Russian Federation between 01.01.2011, and 31.12.2011 are eligible for entry.