OREANDA-NEWS. December 08, 2011. The Bank of East Asia (“BEA”) announces the launch of a new “Stock Watch & Fast Trade” function in its iPhone application (“BEA iPhone App”). In a first for the Hong Kong market, the function allows customers to seamlessly track their preferred stocks and buy or sell stocks instantly without the need to log in to their mobile banking or trading account to complete the trade. This function enables customers to check stock prices and make trades in a more timely manner, wherever they are, reported the press-centre of BEA.

Key features of the new function include:

1. Fast Trade
Customers can buy or sell stocks at the tap of a button. BEA’s streamlined trading function allows Cyberbanking customers with a securities sub-account to trade stocks instantly on the stock information page they are viewing. All they need to do is tap “buy” or “sell”, indicate the desired price and number of shares to be traded, enter their password, and confirm the details to authenticate the trade.

The whole process is fast and secure.

2. Analysis Tools
The function provides in-depth information on the go. Stock quote pages for individual stocks include detailed technical charts and analysis. Rotating the phone brings up a full-screen candlestick chart, which can display up to 15 parameters over a chosen timeframe ranging from one day to eight years.

3. Stock Watch
Instant profit/loss updates are available. Customers can search for stocks by name or stock code, and create a customised portfolio of stocks to watch. The main interface shows price information and recent price movements from the same trade day to up to eight years for each stock on the list, and for the portfolio as a whole.

During the promotional period from now until 31st January, 2012, BEA customers with a securities sub-account who trade with the BEA iPhone App will be automatically entered into a lucky draw for a chance to win a brokerage fee rebate. Ten winners will randomly be drawn by computer, and each winner will receive a rebate of up to HKD 2,300 (depending upon their accrued brokerage fees during the stock trading period from 15th February, 2012 until 14th February, 2013 (both dates inclusive)).

“Having recently been named ‘Hong Kong Leader’s Choice - Excellent Brand of Mobile Banking’ by Metro Finance and ‘Best Practice in Technology Innovation’ by Best Practice Management for our mobile banking innovations, we are proud to launch yet another market-leading service for our customers,” says Vincent Hui, Head of Channel Management & Operations Department at BEA. “With the ability to trade instantly wherever they are using the BEA iPhone App, customers can capitalise on investment opportunities more effectively.”

To promote the new function, a couple of interactive games have also been launched in the iPhone application during the aforesaid promotional period, with a range of prizes available.

“23 Catch 23” game players have to find all instances of the number 23 in three different screens in 23 seconds. The first 2,000 winners will receive a sports watch. In addition, a quiz based on the new function requires players to go through a demo and answer two simple questions correctly to win a HKD 25 coffee coupon (available on a first-come, first-served basis).

In addition to the new “Stock Watch & Fast Trade” function, the latest release of the BEA iPhone App includes a number of updates, including information on the Bank’s most recent promotions for a range of products and services, and new features providing the latest MPF news and exchange rate information.

To download the BEA iPhone application for free, customers can simply go to the App Store and search for “BEA”. Interested parties may also call BEA’s Customer Service hotline on (852) 2211 1333, or visit BEA’s website at www.hkbea.com for more details.