OREANDA-NEWS. January 03, 2012. Since this year, TISCO Sales Department Spot Sales Company, focusing on the market and making accurate positioning, has been building the largest stainless steel spot trading platform with great efforts, from Jan. to Nov., 167005 tons products are sale through the network sales platform. Among them, stainless plate is of 78,956 tons, sales income is 1,920,630,000 yuan, increase benefit of 34,480,000 yuan for TISCO.
 
According to the market research statistics data of 2010, the company made a scientific analysis on the steel consumption in Shanxi, Inner Mongolia and the surrounding areas, aiming at to find reason and gap of special steel sales accounted for only 32% of total sales of the company last year, the company established the largest stainless steel spot trading platform through the network; And concentrate to realize the transformation of the variety structure marketing strategy.

After clear positioning, the company refined the work, designated special person for the operation of the bidding sales, regularly organized non-planed products spot sales on network monthly, took "one-stop" services from tender issue, the security deposits, the bidding on site to delivery settlement, at the same time, carried out online standard compare with  Baosteel, WISCO and East China Steel net, actively collected the usersЃf comments and Suggestions; Gradually improved the platform function, increased the long-term auction function (hang products with bad market liquidity in the Internet), simplified the release process, expanded open access of the tender security deposit; Through establishing perfect user development plan and advertising indifferent areas, with the opportunity of stainless steel knowledge academic seminar organized jointly by Wuxi Stainless Steel Chamber of Commerce and China United Steel Net, the company introduced TISCO network sales platform development and application, successfully developed stainless steel enterprise in Wuxi.
 
With brainstorm of Spot Company employee, they put forward a bold idea that to carry out substantial social trades, provide value-added services and explore new profit growth point based on the network sale-platform. After careful preparation and design, under the precondition of risk controllable, the company tried to make sales for six enterprises, realizing the function redevelopment of the network platform. Up to now, the company has developed more than 360 enterprises into the network sales. As of this November, the company special steel sales reached 30,054 tons with 82% of steel grade rate and 36% increase compared with last year, effectively realized the variety structure transformation.