OREANDA-NEWS. January 5, 2012. Estonian Air was ranked highest worldwide among airlines, where SimpliFlying ranked airlines by their innovations in marketing and social media launched in 2011.

The first place in SimpliFlying rankings was taken by Estonian Air for its Facebook-based loyalty programme Airscore, leaving behind well known international airlines around the world. To learn more about marketing innovations which got into the top 11, please visit www.simpliflying.com.

Earlier this month, Airlinetrends.com, an independent industry and consumer trends research agency, ranked 11 most innovative products and service concepts launched by airlines and airports in 2011 around the world, and placed Estonian Air on the highest position among European airlines also for its social loyalty programm, AirScore, too.

Estonian Air is the first airline in the world to launch a social loyalty programme fully-powered by social media and using the underlying Facebook platform. Estonian Air customers and fans can be rewarded for a variety of advocacy actions, like sharing their reviews of the airline on Facebook and tweeting a deal by the airline. This is the first time in the world where customers will be rewarded for advocacy without even having to fly the airline.

To learn more and sign up for Air Score, visit the Estonian Air website at www.estonian-air.com or the Estonian Air Facebook fan page at http://www.facebook.com/eafans.

Earlier this month, Airlinetrends.com, an independent industry and consumer trends research agency, ranked 11 most innovative products and service concepts launched by airlines and airports around the world in 2011, and placed Estonian Air on the highest position among European airlines also for its social loyalty program AirScore.

Estonian Air is the first airline in the world to launch a social loyalty programme fully-powered by social media and using the underlying Facebook platform. Estonian Air customers and fans can be rewarded for a variety of advocacy actions, like sharing their reviews of the airline on Facebook and tweeting a deal about the airline. This is the first time in the world where customers will be rewarded for advocacy without even having to fly the airline.

SimpliFlying is the world’s leading airline brand strategy consulting company, with headquarters in Singapore and offices in Toronto and New York City. SimpliFlying helps airlines engage travellers profitably. SimpliFlying’s key clients include IATA, Turkish Airlines, Airbus, LAN Airlines, Jet Airways, Bombardier and Airbus.

SimpliFlying.com is also one of the #1 travel blog and one of the Top 2 blogs on aviation. @simpliflying is one of the Top 5 most influential on Twitter on airlines.

AS Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.

Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier hub. In 2012 Estonian Air will increase flight frequencies and open new destinations in Europe’s most important cities as well as regional centres in Scandinavia.

Estonian Air flies to 25 destinations in CIS, Scandinavia and Europe. One-way fares start at 49.9 euros, if purchased from www.estonian-air.com, including all fees and taxes, baggage, snacks and soft drinks on longer flights and soft drinks on flights that last less than 1 hour.