OREANDA-NEWS. January 24, 2012. Palazzo Bandinelli trademark made a name with its first advertising campaign Special City. Special History of Taste.

Our main aim was to introduce the City of origin of extraordinary confection from Brand to consumers, – said Andrii Rapyna, the Head of Marketing Management of Concern Khlibprom PJSC – The history of origin of these special confection is closely connected with the history of a not less special and unique Lviv. Moreover, within this campaign we tried to create the sense of Fairytale which is always an integral part of the holidays of Christmas and New Year.

And for Special city... we have chosen the communication channels which are mainly concentrated in the central part of Lviv to secure the greatest efficient contact with our consumers. As part of the campaign, participation in Pre-New Year city activities which will be hold till the middle of January. The important part of the campaign is a new product – Italian Christmas cake Panforte which is known for its piquant spiciness. This viscous fruit-nut dessert was invented in the 13th century in Italian city Siena. In Italy Panforte is made twice a year – for Christmas and Easter, but the culture of its consumption is wider. Italians keep it in pantries and savour it during a year, slicing it like Parmesan.

This is our present for holidays for Lvivites, as well as for the guests of the city, – adds Andrii. – Except for the unique taste of the product, it is a universal present and you will take it with you even if your bag is already overfullJ. Panforte of the old Lviv – is the best sweet reminescence about a visit to the Special City!