OREANDA-NEWS. January 30, 2012. Segodnya Multimedia has presented its joint project with the New York Times – a glossy magazine called Ukraine and the World in 2012. Global Agenda. The international media product was launched at a press lunch in Segodnya Multimedia's new media studio on 24 January 2012.

Jodie Hopperton, a representative of The New York Times, Nina Bagayeva, Segodnya Vice CEO and Oleksandr Korchinsky, Editor of Special Correspondents Department at Segodnya, addressed the guests of the press lunch.

Two industry-leading publishers in their countries issue their joint product for the second time. Ukraine and the World in 2012. Global Agenda is a full-colour glossy magazine produced by a big team of journalists, experts and designers on the basis of contributions of international and national public figures and politicians.

The edition reviews the year of 2011 and features the main global trends of 2012 in politics, geopolitics, economy, culture, new technologies, sports, etc. A brief review of 2011 offers a digest with the best pictures provided by The New York Times.

"With this project we can give our readers more information than a daily can offer. It is also a platform for our journalists to harness new opportunities of a magazine format. We are very much honoured to cooperate with such a world-class news organisation as The New York Times," said vice CEO Nina Bagayeva.

The magazine posts an exclusive interview of the President of Ukraine Viktor Yanukovych that he gave specially for the project. A team of journalists and designers of Segodnya and The New York Times cooperated to produce the joint edition along with many national and international experts: Jorge Zukoski, Ted Widmer, Slavoj Zizek, Roger Cohen, Dmitriy Vydrin, Naomi Wolf, Oleg Popov and others. Mykola Azarov, Arseniy Yatsenyuk, Vitali Klychko, Andriy Shkil, Oleh Tyahnybok and Oleksandr Holub posted their comments in Opinion Digest section.

During the press lunch Oleksandr Korchinsky, Editor of Special Correspondents Department at Segodnya, highlighted that this year, just as in 2011, the journalists of Segodnya covered their themes very elaborately.  "I am proud of the story by our special correspondent, Inna Zolotukhina, who looked into the problem of last year's Arab Spring through the prism of the Libyan revolution. This is not a farfetched material from the Internet. Inna put her life in jeopardy to come to Libya and see everything with her own eyes," he said.

Jodie Hopperton from The New York Times noted a huge interest in the magazine by the readers all around the world. "Although last year we published and distributed the magazine for the first time, we are excited to have around 2m copies of Global Agenda translated into 7 languages in 17 countries. The primary goal of The New York Times is to improve the society by comparing information and making quality reliable news. We are looking for companies with similar goals. I believe Segodnya Multimedia is a very eligible candidate."