OREANDA-NEWS. February 21, 2012. Ukraine International Airlines has launched the new commercial called “20 years of care in the sky”, marking the start of the image advertising campaign timed to coincide with the company’s 20th anniversary, reported the press-centre of UIA.

The video is based on the story of a 4-year-old boy keen on his airplane game who finds himself together with parents on board of the real Boeing aircraft.

The project was developed by Koval Studio creative team headed by the director Sergey Koval and the cameraman Dmitriy Peretrutov.

“Creating the new UIA commercial we primarily aimed to convey UIA key corporate value – care for every passenger, – noted Alexandra Zhestova, UIA Marketing and Communications Director. – It is noteworthy that it were not professional actors but real UIA captains and flight attendants who appeared in the video – you can meet them on board of one of our airline’s flights”.

The image campaign marking the UIA 20th anniversary involves national TV channels, radio, printed and Internet media advertising as well as outdoor advertising.