OREANDA-NEWS. February 21, 2012. "Baosteel mobile online" is successfully launched. "Baosteel mobile online" is the user-oriented mobile commerce application launched by Baosteel. In future, users can browse Baosteel present storage resource through smart phones and tablet PCs, achieve spot trading and enjoy quality customer service, reported the press-centre of Baosteel.

At present, the steel industry market competition is increasingly severe. Faced with complex and volatile market environment, how to further innovate marketing model, provide customers with more convenient and attentive service and win customers' favor, is an important topic that Baosteel is faced with. Along with the rapid rise of the Chinese e-commerce industry, after years of exploration and practice, Baosteel has built the steel enterprise e-commerce platform with the most complete application mode, the largest trading volume and the most complete means among domestic counterparts. It plays a great role in steel industry informization development and marketing pattern change.

In recent years, intelligent terminals and 3G network develop swiftly. Many B2C operators such as Taobao, Jingdong launch mobile commerce platform, enabling the integration of mobile e-business models into daily life. It changes people's lives and ways of thinking while bringing great convenience to people. At present, Baosteel has launched user-oriented integrated (IEC) e-commerce platform and has basically formed a complete business system around sales, service and collaboration. On this basis, since March 2011 Baosteel Co.,Ltd. Marketing&Management Department, Baosteel International and Bsteel began the overall planning of Baosteel mobile online platform, aiming to provide customers with more timely and convenient service carries through smart phones, tablet PCs and other mobile terminal.

Through "Baosteel mobile online", users can not only always check resources, but also buy resources, does online bargaining until the formal order is generated. In addition, they can also check all contracts and contract execution state signed with Baosteel.

At present, "Baosteel mobile online" has launched stock trading and customer self-service applications for Apple and Android phones and logistics-oriented application is in last debug stage and will be launched on line in March, this year.