OREANDA-NEWS. March 01, 2012. Concern Khlibprom with its Palazzo Bandinelli trade mark participated in Internationale Suwarenmesse (ISM) in Cologne.

The leading specialist in marketing management of Concern Khlibprom PJSC Iryna Mykolaienko tells about the shown and market of European sweets:

This exhibition is the world’s largest. It definitely demonstrates the tendencies of the European confectionary market to the best advantage, as its key players participate here. If compared to shows in Dubai or Shanghai which markets were closed for a long time and now are welcoming all European novelties it is quite difficult to impress somebody with the new products at the shown in Germany, taking into account the exhibited variety of baked goods and deep-rooted baking traditions. This year the participants have noted the importance of price factor while deciding on establishing cooperation. But to enter the European market, national producers still have to strictly adhere to delivery terms and ensure stable quality of goods.