OREANDA-NEWS. March 01, 2012. In 2012 Stoylenskaya Niva company annually participating in Prodexpo international exhibition demonstrated to participants and visitors of the event the new exclusive exhibitional mount with an area of 40 square meters. The concept of the mount was developed in accordance with the promotion strategy of the new confectionary brand of Stoylenskaya Niva named Ulybka first presented at World Food exhibition in September 2011. The mount of Stoylenskaya Niva at Prodexpo-2012 was styled according to the images of cinemas of the USSR times. Retro photos and posters of popular soviet films were used while making this mount, and the windows with products were made in the form of a ticket counter and a curbstone for posters.

Degustation of new kinds of confectionary goods and special sorts of bread was organized in the framework of the programme of Stoylenskaya Niva products promotion at Prodexpo-2012 exhibition. The types of products mentioned above were also presented at The best product-2012 competition. According to the results of the competition the enterprises of Stoylenskaya Niva were awarded 10 medals. The flour of Stoylenskaya Niva was honoured once again: the flour Extra, Sverhbelaya and Tselnozernovaya under Frantsuzskaya shtuchka trademark produced by Starooskolsky bread baking complex won golden medals. The rewards of the purest tint were also given to Chudesa sveta French bread with garlic oil, Minus lishniy ves whole-wheat bread, Shotlandsky bread with dried plums. All these sorts of bread were produced at Pereslavsky bread baking complex. The wafers of Penzensky khlebozavod # 2 got bronze medals and the oatmeal classic cookies were awarded silver medals.