OREANDA-NEWS. March 02, 2012.  At 11 AM February 23, 2012 Local Time, Chery launched three models--2.0L B14 (Eastar), 1.6L T11 (Tiggo) and Q22B (Trasncab) at Chery’s all-new 6-story building in Jakarta, the capital of Indonesia.

Zhou Biren, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery International Co., Ltd.; Hosea Sanjaya, president of PT.CHERY MOBIL INDONESI; Sun Guang, deputy general manager of Chery International and general manager of Chery International Asia-Pacific Region and Paul Ng, deputy general manager of Chery International and CEO of Chery Alado Automobile (PJ) Sdn Bhd attended the launch of Chery’s new models and the opening ceremony of Chery’s new building in Indonesia. More than 400 other attendees were representatives of Indonesia distributors and representatives of mainstream media.

Three models were launched at the ceremony, of which B14, named Eastar locally, was highlighted by its capacious space, outstanding performance and fashionable appearance.  Its launch is believed to inject new vitality into Indonesia’s MPV market and to offer an alternative choice for Indonesian consumers.

Tiggo was also launched at the same time in Indonesia. As an everlasting classic, Tiggo was widely acclaimed by the local press for its handsome appearance and mature configuration.

Another model launched was Q22B named Transcab locally, an outstanding model combining the load capacity of traditional pick-ups and outstanding trafficability of cars.

Throughout the ceremony, Chery conveyed its confidence to Indonesian consumers: Chery is a capable, confident and responsible company that keeps to the goal of “independent innovation, world class and human benefit”.

The opening of Chery’s new building in Indonesia coincided with the launch ceremony. As Chery’s exclusive distributor in Indonesia, PT. Chery Mobil Indonesia invested 4 million U.S. dollars in this new Chery building in central Jakarta. The new building, a six-story and 1,000-square-meter building, will focus solely in sale of Chery cars.

As the largest economy in the ASEAN, Indonesia has become increasingly prominent on the global stage. It is assumed that more than 950,000 units will be sold in Indonesia in 2012. As part of its market strategy, Chery always values Indonesia as one of its most important markets in the world, and will consider introducing new models more suitable to the demands of Indonesian consumers. In view of Chery’s constant growth in other ASEAN countries like Malaysia and Thailand, Chery will continuously develop models that are more suitable for the ASEAN auto market and endeavor to win consumers’ trust in future.