OREANDA-NEWS. March 14, 2012. In an endeavor to offer its members an enhanced lifestyle experience, Jet Airways' JetPrivilege, India's largest frequent flyer programme, has entered into a partnership with United Colors of Benetton, a company engaged in the business of fashion apparel. With this, JetPrivilege members will earn 10 JPMiles on every INR 100 spent (exclusive of taxes) at any of the exclusive United Colors of Benetton stores across India.

 Synonymous with a single message that is valid for all - beyond borders, skin colour and language, Benetton is a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife. Today, the Benetton Group is present in 120 countries around the world with over 6,400 stores. The commercial network enjoys excellent locations in both historical city centres and shopping centres and is characterized by the high level of customer service offered. Benetton also enjoys a truly pan-India presence with over two hundred exclusive stores across the country.

 Commenting on the partnership, Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “Guest delight is at the core of Jet Airways’ strategy to offer better value creation for its JetPrivilege members. This partnership positions us among the leading airline frequent flyer programmes in India with the high value it offers members and the wide range of experience with product choices. This is an effort to create an exceptional experience and will result in creating a strong relationship based on trust and reliability with JetPrivilege members.”