OREANDA-NEWS. March 23, 2012. A new five year distribution agreement with island2island Beverage Company to distribute the Stolichnaya® Premium vodka portfolio in Australia has been announced, commencing on Monday 12 March 2012. The new agreement will include including Stolichnaya® Premium vodka, Stolichnaya® Flavoured Premium vodkas, Stolichnaya® Gold, and the ultra-luxury elit™ by Stolichnaya®.

Val Mendeleev, CEO of SPI Group (owner of the Stolichnaya brand) comments, “The passion and focus of the island2island team complements our continued commitment to invest across on- and off-premise and to develop original, exciting initiatives for our Australian customers. Innovation, a new global campaign and engaging digital programs will reinforce further Stoli’s strong position in the market.”

island2island Beverage Company was formed in 2007 by well-known industry figure Les Page who has said he is delighted to welcome the brand to the company’s portfolio which includes the multi award winning Premium Rums and some of the world’s most prestigious Single Malts. The iconic Angostura Bitters and Angostura Rums are also distributed nationally through the Australian Grocery and Convenience markets.

Working closely with both on- and off-trade markets, island2island Beverage Company is recognised for its unique and creative approaches to markets in which it operates. “Stolichnaya Premium vodka will fit seamlessly into our business and add further strength to our on-trade activation programs," said Page.

Stolichnaya Premium vodka was previously distributed in Australia by Suntory who has now a partnered with Russian Standard.