OREANDA-NEWS. March 27, 2012. The Yokohama Rubber Co., Ltd., announced today its 2012 motorsports plans. Seeing motorsports as a key aspect in its efforts to develop its global tire business, the company will strive to increase the degree of recognition of the Yokohama tire brand through a wide range of motorsports activities in Japan and around the world. In the process, it will also contribute to the growth, development, and revitalization of the auto industry and motorsports market.