OREANDA-NEWS. April 02, 2012. HDFC Bank, the second largest private bank in the country, has won three awards at the 11th International Excellence in Retail Financial Services Awards Programme this year organized by 'The Asian Banker'. While it won the "Best Retail Bank in India" award for the sixth consecutive year, the Bank was also declared winner of "Best Bancassurance" & "Best Risk Management" in two product categories.

In the Retail Banking category, the banks were judged on some of the following parameters:

Outstanding annual performance of the retail banking unit

Sustainability as a franchise over a long period of time and across economic cycles

A well-defined franchise in the chosen marketplace

Transparency and accountability of business model

Ethical banking

Clear sales and execution skills at the product level

Rigorous risk management capabilities

Superior business and operational processes and technology

Strong penetration and efficiency of distribution channels

Focus on developing human resources to support the bank's strategy

Announcing the Asian Banker Excellence awards, the publication has observed in its communication to the company, "HDFC Bank has passed all stringent screening and requirements throughout the Excellence in Retail Financial Services evaluation process and been granted the awards."

The Asian Banker Excellence in Retail Financial Services Programme was instituted in 2001 on the premise that an outstanding player in the retail financial services industry should build business franchises that are sustainable, competitive and profitable over a period of time.