OREANDA-NEWS. April 16, 2012. Panasonic Corporation today announced it will launch a 40W equivalent LED lamp Clear Type in the European market from July 2012. This will mark the beginning of Panasonic's full-scale entry into the European consumer LED lamp market as the company strives to strengthen its LED lighting business globally.

Panasonic will expand its LED lighting business in Europe which includes both lamp and device businesses by leveraging the company's latest industry-leading LED lighting technology fostered through product development for the Japanese market. The company plans to significantly expand the lineup of LED lamps for consumers and businesses, as well as LED lighting devices for lighting equipment manufacturers, within the current fiscal year ending March 31, 2013 (FY2013).

Through its full-scale entry into the European market, the company aims to increase sales in the LED lighting business in the region to 15 billion yen in FY2016, almost five times the sales in FY2011. In the global total LED business, including the lighting equipment business, Panasonic targets sales of 100 billion yen in FY2013 and at least 200 billion yen in FY2016 with an aim to secure a 10% share in the global market.

Panasonic is currently participating in Light+Building 2012, the world's largest trade fair for lighting and intelligent buildings held April 15-20, 2012, in Frankfurt, Germany. LED lamps, LED lighting devices, OLED lighting devices and others are on display at the Panasonic booth.