OREANDA-NEWS. April 28, 2012. X5 Retail Group N.V., (further, “X5” and/or the “Company”), Russia's largest retailer in terms of revenue (LSE ticker symbol: FIVE), announced that starting 1 May 2011 customers paying with cash will have their check totals rounded to the nearest ruble in favor of the customer, reported the press-centre of X5 Retail Group.  

The decision to round the checks of cash paying customers is in line with Perekrestok's new promotional campaign focusing on the importance of the customers’ store experience. The Company’s supermarket chain thoroughly studies customer preferences to develop their product
range, based on consumer tastes, and improve the shopping experience.

Rounding the check in favor of customers will not only reduce their costs, but also shorten lines by decreasing checkout time when making cash payments. Customers will of course still be able to pay in kopecks (1, 5, 10 and 50 kopeck coins).

Igor Sotnikov, General Director, Perekrestok, commented:
"Almost everyone has a surplus of loose change in their pockets, which they are constantly trying
to get rid of. However, it seems that after every purchase we receive even more coins in change. At Perekrestok, we are pleased to offer customers the opportunity to get rid of their spare change
while at the same time decreasing their purchase costs and increasing store efficiencies."