OREANDA-NEWS. May 18, 2012. PotashCorp is moving from the fields of farmers around the world into the living rooms of Canadians across the country.

At its annual meeting of shareholders in Saskatoon, the company launched a new national advertising campaign designed to raise awareness of the role Canadian potash plays in helping feed the world’s growing population. The campaign, which includes television, print and online advertising, will run nationally over the next four weeks.

“Our company and our country are essential to improving global food production and food security,” said PotashCorp President and Chief Executive Officer Bill Doyle. “Our resources and efforts help people achieve their potential – here at home and abroad. It’s a story that should give Canadians a sense of pride.”

Potash is an essential crop nutrient that improves the quality and quantity of crops. In the language of the new campaign, potash is “food for the food we need.” Canada holds almost half of the world’s potash reserves and PotashCorp, with 20 percent of global capacity, is the largest producer. In addition, PotashCorp will build more new capacity over the next five years than any company. As farmers in every agricultural region strive to increase crop production, fertilizer buyers are expected to turn to PotashCorp.

“Food production is expected to be one of the greatest challenges our planet will face in the years ahead and we are committed to being a part of the solution,” said Doyle. “PotashCorp works every day to help nature provide, building better diets and stronger communities along the way. This campaign will create a greater understanding of our role in global food production and of our potential as a company.”

The television and print advertising, including a behind-the-scenes look at the making of the television spots, can be viewed at www.helpingnatureprovide.com.

PotashCorp is the world’s largest crop nutrient company and plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global population rising and diets improving in developing countries, these nutrients offer a responsible and practical solution to meeting the long-term demand for food.  PotashCorp is the largest producer, by capacity, of potash and third largest producer of nitrogen and phosphate. While agriculture is its primary market, the company also produces products for animal nutrition and industrial uses. Common shares of Potash Corporation of Saskatchewan Inc. are listed on the Toronto Stock Exchange and the New York Stock Exchange.