OREANDA-NEWS. May 22, 2012. Essar Hypermart has opened a new retail outlet in Ghaziabad, taking the total number of retail outlets in Uttar Pradesh to 24. With this, Essar Hypermart now has also more than 600 retail outlets across India.

Ashok Bajpai, CEO, Essar Hypermart said,” UP is an upcoming market and has immense growth potential. It has and continues to be one of our premier markets. Being one of the most industrialized states and the second largest economy in the country, the growth of the SME sector in UP has been phenomenal.   Essar Hypermart is excited to be a part of this growth. And with Ghaziabad being the gateway to UP, we are committed to serve this growing market.”

Essar Hypermart is a pioneering initiative by Essar Steel to make steel available to end users close to the user point. Moving away from the traditional way of marketing and distributing steel, Essar Steel launched India’s first steel retail chain – Essar Hypermart. Essar Hypermarts ensure that steel reaches the end users right at their door step. With more than 600 retail outlets across the country, this concept of Essar Hypermart has revolutionized steel marketing in India.

Essar Hypermart caters to customers in the SME segment ranging from small manufacturers, local fabricators and general engineering firms to large corporations and construction companies.

Customers have the choice of a wide range of flat and long steel products. Recently, we have augmented our range with the introduction of 2 new products, namely colour-coated steel for the construction industry and Heavy Plates from our latest Plate mill for the fabrication and general engineering industry. We offer the choice of widest plates in India upto 3,500 mm..

Customer Care Initiatives

As a part of its customer care initiative, Essar Hypermart also facilitates channel financing through banks to deserving customers and has developed a loyalty programme under “Bandhan.”

Customers can earn reward points every time they purchase steel from Essar Hypermart which can be redeemed against exciting prizes. Four of its customers from UP, have also won a trip to Bangkok under this programme.

The customers of Essar Hypermart are assured of quality materials from an ISO 9002 and 14001-certified mill. Moreover, all the products are available with a quality test certificate. Essar Hypermarts have a strong pan-India presence and their sales currently account for 25 percent of Essar Steel’s annual revenues.

Hypermart strongly abides by its motto of ‘Sahi Price, Sahi Delivery, Sahi Quality.’ Essar Hypermart serves as a one-stop shop for buyers and vouches to help them maximize the direct availability of products at their convenience. The excellent IT systems put in place by Essar Hypermart tracks the demand pattern and product requirements, which enable it to meet the customer’s requirements on time.

In an effort to make it easier to buy steel, Essar Hypermart customers across India can also send ‘STEEL’ as an SMS to 53636 or call the toll- free number 1800-22-5105 for details of prices and product offerings.