OREANDA-NEWS. May 24, 2012. Kaspersky Lab, a leading developer of secure content and threat management solutions, announces the appointment of McCann London, a leading player in the advertising industry, to enhance its branding strategy.

McCann London will create an intensive digital campaign for the company, encompassing digital display, online video and social media engagement, as well as print and OOH.

Commenting on the initiative, Alexander Erofeev, Chief Marketing Officer of Kaspersky Lab, said: "We are happy to announce our new partnership with McCann London. We want to place special emphasis on our digital campaigns and Kaspersky Lab’s presence on the Internet. McCann London has vast expertise and experience in this field, and we have high hopes that this collaboration will successfully promote the Kaspersky Lab brand.”

Jamie Copas, Client Services Director at McCann London, said: "Kaspersky is a truly dynamic brand and we are extremely excited to be working with such a forward thinking company. We believe that this is a great opportunity for us to help them grow, and are looking forward to the opportunity to help take the company to new heights and move their brand forward.”