Estonian Air to Offer Possibility Lock-In Fare for Limited Time
OREANDA-NEWS. June 20, 2012. Estonian Air launched on its homepage an innovative service, that helps to ‘lock-in’ a selected fare for a limited time and share travel plans with friends through social media, reported the press-centre of Estonian Air.
Estonian Air and Airsavings, the leader in ancillary revenue development services for the global airline industry worked out a new Facebook integration feature called the “Let Me Think” that successfully merges the interactivity of social media with the growing trend of online booking and ticket price comparison.
“Let Me Think” is embedded within an airline’s website and booking path, providing an easy way for passengers to input required data to select and reserve fares and further encourages their travel decision making process. Travellers can ‘lock-in’ for a service fee a selected fare for 48 hours and then have sufficient time to share their itinerary and travel plans through Facebook with colleagues, friends or family and decide upon booking the flight.
With the number of Facebook users forecasted to hit the 1 billion mark by August 2012, it’s clear that many consumers and air travelers are already accustomed to communicating and interacting through the social platform.
Estonian Air has been recognized for an excellence in social media and by being frontrunner by its innovations in marketing.
The airlinetrends.com, an independent industry and consumer trends research agency ranked Estonian Air, for its social loyalty program AirScore, as the most innovative company in Europe. In the end of 2011 Estonian Air was ranked highest worldwide among airlines, where SimpliFlying ranked airlines by their innovations in marketing and social media launched in 2011.On 30 November 2011 in Miami, USA, Estonian Air’s social media loyalty programme AirScore won a Mega Award in the category of the Best Social Media Campaign.