OREANDA-NEWS. July 25, 2012. Recently, good news came from Baosteel international, Xi'an Baosteel: in July, Xi'an BYD order quantity achieved the best level in recent years, where the BYD new models, "Sharp Speed" used 60% of Baosteel automobile sheets. This is attributed to Baosteel production and marketing research team adhere to customers as guide, with services to create additional value for products, increasing intervention in advance and technology support to "market inverse breakthrough" strategy for many years, reported the press-centre of Baosteel.

Low-cost is one of the "winning principles" for BYD auto to develop quickly. In recent years, BYD auto tapped the latent power to reduce manufacturing costs. Therefore, under the influence of price factors, Baosteel automobile plates in BYD share continued to decline.

To actively seek for customers and expand product markets, in 2008, Baosteel International, Xi' an Baosteel established specialized project team to expand BYD's business. Since then, Xi' an Baosteel has successfully achieved 13 division vehicle accessory factories in BYD. At the same time, Xi'an Baosteel, Huitong Baosteel, car sale department, Baosteel Research Institute and Baosteel related production unit, expand BYD business with technical services and Baosteel's unique and leading products. From 2010 to 2011, relying on advantaged technology, Baosteel has been involved in BYD's "Five-star Impact Projects", "Outer Improvement Projects" successfully to put Baosteel high strength steel, automobile external sheets products into BYD purchasing system. In the first half of last year, Baosteel high strengh steel first realized batch supply to BYD, and in August last year, Baosteel products successfully supplied the cover plates for BYD existing models.

For the further development of Baosteel product application in BYD auto, Baosteel production and marketing research team use new models as a breakthrough and enhance early intervention and technology marketing. Around "Sharp Speed"--the BYD autos' key model in recent years, Baosteel production and marketing research team established a multi-sector unit research team to early intervene BYD autos' new vehicles project. From the second half of last year, research team involved in the development of new car model from material selection, mold testing to trial production and other links, and offered a full range of technical support and technical services, and actively guided customers to select materials, expediting material certification.

With efforts, "Sharp Speed" models used 40% of high strength steel products, and 100% in use of Baosteel high strength steel, which is also the first time to use Baosteel ultra-high strength steel products. At present, the model, which has 10 plate parts locked the Baosteel products, the use of Baosteel automobile sheets reached 60%. It is reported, as the success cooperation for the new model development of "Sharp Speed", BYD auto put forward to strengthen the development of new models with Baosteel. In the future, both sides are expected to expand further cooperation.