OREANDA-NEWS.  August 16, 2012. In the second half of the year, Baosteel automotive sheet production, marketing & research team will further optimize the user-oriented  marketing strategy to enhance the key products quality and improve the delivery capabilities, while speeding up the development  to meet customer needs, reported the press-centre of Baosteel.

This message was got from production, marketing & research promotion meeting on  automotive sheets of Baosteel Co., Ltd, presided over by Wang Jing ,deputy general manager of Baosteel Co., Ltd,  He Wenbo , General Manager of Baosteel Group, Ma Guoqiang, General Manager of Baosteel Co., Ltd, Chu Shuangjie,  assistant general manager of Baosteel Co;, Ltd, attended the meeting.

Since this year,  facing with  the complicated market situation, the production, marketing & research team of Baosteel auto sheets has kept up with market demand and achieved good results in terms of auto sheets supply chain capabilities enhancement, cold rolled and pickled automotive sheets market share expansion, hot-rolled auto sheet manufacturing capacity promotion, and auto sheets big coil delivery promotion.

In the next half of the year, Baosteel Co., Ltd will continue to promote the "enhance auto sheets competitiveness" project,  optimize user-oriented marketing strategy, and enhance the flexibility of the production, marketing & research team; improve the quality of key varieties and delivery capabilities; strengthen the quality of new product planning tool method applications, in order to meet user's  needs on the basis of leading technology and high quality services .

Auto sheet is the company's most important strategic product, facing with the new situation, the team of automotive sheet production ,marketing & research team will  more focus on product benefits to  decompose company opearating responsibility. Meanwhile, from the perspective of customer value , the optimization of the production, marketing & research team operating mechanism should be carried out and a set of  organic, collaborative, consistent with the strategy of supporting mechanisms. To the opinions of users, the production, marketing & research team will work on  rapid classification , study & settlement; further enhance the research on characteristics of product use; and all related plants will continue with improvementto enhance product quality.

He Wenbo required in his speech, that automotive sheet production, marketing &research team should clearly specify the division of labor and tasks, rapid response, and improve operational efficiency; all relevant departments should maek all efforts to fully ensure that all resources in a timely manner to quickly resolve the problems encountered; enhance research and development speed to meet customer needs .