OREANDA-NEWS. August 15, 2012. i-Free Innovations, a mobile applications and games developer and publisher, introduced Relevance, a social media aggregator app for iPhone that syncs feeds from Facebook and Twitter into a seamless stream of messages that matter most to users. Relevance for iPhone is FREE to download and can be found on the iTunes App Store.

Built with an intuitive algorithm that learns user preferences while they read news and communicate with friends, Relevance removes the need to manually customize the feed and delivers more and more interesting and valuable information every time the app is opened.

By analyzing the user’s social graph (i.e.: # of common Twitter accounts followed / # of Facebook friends in common with the authors), the characteristics of messages (i.e.: number of likes, comments, replies and re-tweets, etc), and the overall popularity of authors (i.e.: followers and friends of Facebook), Relevance continually works in the background to deliver information that is truly relevant. And, Relevance allows the user to mark certain messages as uninteresting, devote more time to certain authors or posts, and vote certain authors up or mute them entirely. As soon as the user opens the app, it begins collecting this information and dynamically updates the delivered content based on the new feedback with every refresh of the newsfeed.

Other great features include the ability to manually input how much time a user can devote to reading posts (from 1 minute to 1 hour), defining the time period for which users can see their updates (from the last 15 minutes to the last week), and preview content display, which displays pictures or websites from links included in received messages. And, with just one tap, these links can be fully opened if the user wishes to do so.

“Relevance displays messages in order of importance to the user, not chronologically like other similar apps on the market today,” said Kirill Petrov, Managing Director, i-Free Innovations. “The intuitive technology behind Relevance takes into account a user’s social graph along with the characteristics of messages to deliver information they WANT to see, not just what’s next!”