OREANDA-NEWS. August 15, 2012. AS Tallink Grupp launched a donation program for the loyal customer program Club One members where they can donate their bonus points for the sake of various charity projects.

According to the Manager of Club One Estonia, Mrs. Kaidi Krimm is the general aim of the new donating environment to engage the customers in order to draw attention of the society to the ones who need help and increase the awareness about the possibilities of supporting. „At the same time people want to know for whom and what their support will be applied to. Therefore one can see only concrete organizations and projects in our environment so people can decide whether they would like to join us”, said Krimm.

The director of Elva Orphanage, Mrs. Kai Raisa said that finding possibilities for children’s free time and rising their awareness is one of the priorities of the organization. Cooperation with Tallink will be great and children look so much forward to making the trip already.  "For this kind of large undertakings is our budget too small and helping hands are therefore very welcome", said Raisa.

The pilot donation campaign of bonus points takes place from August 13th until December 31st 2012. All Club One members can donate their bonus points through the Club One loyal customer website, where exact directions are given. Estonian and Swedish loyal customers can donate their bonus points in order to organize a memorable trip for the children of Elva Orphanage in Estonia (www.elvalastekodu.ee). Finnish Club One members can support the Association of Friends of the University Children's Hospitals (www.kummit.fi) and Latvian members SOS Childrens Village Latvia.

There are more than 1.3 million members in Tallink Silja`s loyal customer program Club One, most of them are from Finland, Sweden, Estonia and Latvia. The members of Club One can enjoy many special offers on board of Tallink and Silja line ships, Tallink Hotels` hotels and in the destinations of the shipping routes. The members collect bonus points according to their travels and can use them to purchase trips on all routes of Tallink Silja.