OREANDA-NEWS. August 29, 2012. Estonian Air, together with SimpliFlying, is launching a competition to Turkish marketing agencies and travel agencies for the best business ideas on filling up a 85-seater airplane. The winning agency will not only get the opportunity to create a 'world's first' or 'world's highest' record with an entire plane at its disposal, it will also get to keep 25% of the revenue generated from filling the plane, reported the press-centre of Estonian Air.

“Estonian Air has always been interested in new and innovative ways to run our airline business and this competition will demonstrate the level of creativity from agencies in Turkey,” said Tero Taskila, CEO of Estonian Air.

To join the competition in creating a world record-breaking initiative, agencies will need to submit their ideas in the form of a presentation or a video by August 30 to worldrecord@simpliflying.com.

Agencies can propose ideas such as having their clients organize a corporate retreat at 35,000 feet by "buying out" the whole plane, or convincing a stand-up comedian to host the world's highest comedy show and sell the tickets to his show through Twitter and Facebook, or even auctioning the seats on a Groupon-like platform.

"This is a chance for Turkish agencies to be adventurous and showcase their creative spirit to the world. After all, this is their plane to fill," said Shashank Nigam, CEO of SimpliFlying, an aviation consultancy on customer engagement strategy.

The plane will be flying from Istanbul to Tallin, Estonia on September 9, 2012 and back on September 11, 2012. Passengers of the flight will be also treated to a free Tallinn City Tour and two nights stay at stylish 4-star hotel, Radisson Blue Hotel Olumpia, at a discounted rate.

For further information, please go to http://ht.ly/d5ga3.

SimpliFlying is a leading consulting firm that has advised over 25 airlines and airports on customer engagement strategy to drive business goals. Headquartered in Singapore, SimpliFlying has offices in New York and Vancouver. One of the Top 5 most influential on Twitter, SimpliFlying is also recognised by FlightGlobal for having one of the Top 2 leading aviation blogs. For more information, please go to http://simpliflying.com/

AS Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.
Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier hub.

The airline flies currently to 24 destinations in Europe, Scandinavia and in CIS. The ticket prices start at 49.90 euros, if purchased from www.estonian-air.com, including all fees and taxes.