OREANDA-NEWS. October 26, 2012. Ples town of Ivanovo region in 2011, 450 thousand tourists visited, with the regional government wants to increase the number of tourists to 1 million people a year, according to the press service of the government of the region.

Ples branding and concept development of the city in modern conditions the participants discussed the "round table", held in the framework of inter-regional advertising festival "Advertising feature - 2012."

Deputy Head of the Department of Internal Policy of the Ivanovo region, Dmitry Shishkin at the meeting talked about what steps the regional authorities to increase tourist appeal stretches.

For example, he said the restoration of historic buildings, the development of physical infrastructure, improvement, the major events held in the city. In addition, Shishkin outlined plans regional cooperation, in particular, the creation of a single tourist route with the Kostroma region.

"We hope that Reach will be the starting point for tourism development of the Ivanovo region" - said Shishkin.

The event also announced the results of the survey brand reach. Sights include the respondents said the embankment of the Volga, the house-museum of Levitan, wooden Resurrection Church, the Assumption Cathedral, the Cathedral view from the mountain landscape museum, a museum of art and crafts, the Church of St. Barbara (in that order).

Among the benefits of recreation in Ples survey respondents noted the possibility of natural, historical and cultural beauty, affordability rest in the Volga city. Among the advantages of Ples also called the proximity to the city of Ivanovo, the possibility of summer holiday on the Volga and the availability of trails for winter sports (skiing, snowboarding).