OREANDA-NEWS. November 16, 2012. SCM, Ukraina Media Group and Ukraina TV channel have opened Gifts with Ukrainian Soul exhibition featuring works of Ukrainian arts and crafts masters. The exhibition is a part of Formula of Development programme launched by SCM Group to foster a business environment.

The Gifts with Ukrainian Soul exhibition opened in Kiev-based museum “Spiritual Treasures of Ukraine” (12 ul. Desyatinnaya, Kiev). Organised by SCM, Ukraina Media Group and Ukraina TV channel, the exposition displays glass plates and stuffed toys made by Ukrainian masters. Later the exhibits will be given as New Year gifts to friends and partners of the businesses from across the globe. The exhibition is the first project under Formula of Development programme launched by SCM Group to foster a business environment.

“SCM has presented a new Formula of Development programme to break the conventional way of looking at simple things: the way we choose gifts made by genuine masters or modern art, which has assimilated national traditions, or cooperation between authors and their fans and potential buyers and, of course, an active support to small businesses dealing with art. We hope that the exposition will help Ukrainian masters to find new fans and new sales markets,” commented SCM Director of Public Relations and Communications Natalia Yemchenko at the opening.

“Huta glass is a national art with a rich history. Unfortunately, many arts are underfunded today, and it’s especially important in glassblowing as it’s energy consuming and expensive. I’m sure if the government and society give due attention to glassblowing, huta glass can become a hallmark of Ukraine and compete globally with murano glass. I’m glad that SCM has launched this project: it won’t just help some masters to earn but will also popularise their artworks. If our works come in demand, we’ll be able to preserve the ancient traditions and glassblowing school, which, once dilapidated, will be very hard to bring back to life,” noted master glass blower Igor Matsiyevskyy.

The exhibition will run for ten days till 25 November 2012. Entry to the exhibition is free.