OREANDA-NEWS. December 06, 2012. On the tenth anniversary of its first online banking marketing campaign, Agriculture Bank of China Limited (ABC) launched yet another campaign,  this latest one in Shenzhen. In particular, as an integral part of online banking, ABC’s personal online banking has expanded rapidly in recent years, reported the press-centre of ABC. 

At the end of June 2012, the number of registered personal online banking customers exceeded 77.14 million, and the transaction volume of personal online banking  soared to RMB 39.97 trillion. ABC’s innovation, reform and upgrade in personal online banking have greatly promoted its substantial rise in all key e-banking indicators. Since 2002, when ABC introduced personal online banking driven by market demand and responding to customer experience, ABC has continued to revise and innovate. As a result, ABC has introduced a series of unique customized service functions and built up an optimized and convenient personal online banking platform.

Opening up the new structure of wealth management products market

Since November 2010, ABC’s centralized wealth management services division of personal online banking launched a nationwide offering of comprehensive wealth management products accessible via personal online banking. It has also constantly introduced select products for VIP online banking customers, including night market wealth management products, which features sales quota and higher yields. Personal online banking enables customers to easily complete transactions of wealth management products, inquire into relevant information and transaction details, and assess the risk tolerance of the products selected. During a specified time period, redeemed funds can be transferred to the account on a real-time basis, thus improving the utilization efficiency of customers’ funds. In addition, its automatic wealth management service enables customers to make extra income.

Detecting our Customers’ subtle needs

One of modern society’s biggest frustrations is the long waiting time to see a doctor. Every patient strongly desires to immediately see a doctor when he or she goes to a hospital but typically has to wait long periods. Understanding this, ABC introduced “Bank-Hospital Link” in July 2011. Thanks to this platform, patients are able to register at a hospital and later input registration information as well to inquire into examination results through online banking. This saves patients time overall and specifically significantly cuts down the waiting time to see a doctor. ABC has established cooperative relations with Chinese PLA General Hospital (301 Hospital) and Anhui Provincial Hospital. With the development of this convenient service, ABC confidently envisions that more hospitals are sure to join in the alliance of “Bank-Hospital Link”.

Build up two-way communications platform

“Message Service” is a comprehensive financial service that provides efficient communication between ABC and customers via SMS, e-mail and fax. This service features timely notice of account balance changes, comprehensive account and service information, and friendly, responsive customer care. The establishment of this communications platform smoothes interaction with customers as well  as customer service exchanges. By virtue of this “Message Service”, customers can avoid missing important information, request a financial transaction at any time anywhere, and promptly and timely complete any and necessary transactions.
During this past decade, to meet market demand and enhance customer experience, ABC introduced various convenient online financial services, improved its technologies, and upgraded services, concepts and quality. In the future, ABC will provide customers with even more convenient and faster payment channels through constantly improving the specialized and quality services of its personal online banking. We are always anticipating the next breakthrough in ABC’s personal online banking, as we continue into our second decade of online banking.