OREANDA-NEWS. December 12, 2012. According to the results of “Goodwill-factor” research, held by the research company "NOKsfishes" together with the weekly “Vlast Deneg” PJSC "Ukrsotsbank", UniCredit Bank™, took the third place in the goodwill rating of the banks with the Western stakeholders for 3Q 2012. By this PJSC "Ukrsotsbank", UniCredit Bank™, was named one of the leading banks with the highest reputational rating.

PJSC "Ukrsotsbank", UniCredit Bank™, was also stated as one of the most frequently mentioned banks in Media for 3Q 2012 among the Western owned financial establishments. The leading positions were provided by accumulation of the volumes of bank presence in Media over the researched blocks “Product” and “Business”.

The current open research of banks’ reputation is held by the company "NOKsfishes" together with the weekly “Vlast Deneg” in the frames of the quarterly project "Goodwill-factor" among the large and largest banks in Ukraine with Ukrainian, Eastern and Western capital by the eyes of investment community. The banks are estimated by the expert group over 5 reputational blocks - "Marketing”, “Product", “Business”, “External communications”, "Internal communications”. The experts, who took part in the research, were representing the following investment companies and banks: ICU, Concord Capital, Dragon Capital, European Capital Management, iTrader, UFC Capital, "AlteraFinanse", "ART-Capital", BD "Otkrytie", "Ineko-Invest", TASK, Avantazh Capital, Jaspen Capital, UkrsibEsset Management, ING Bank. The quarter results of the research are published in the weekly “Vlast Deneg”.