OREANDA-NEWS. December 27, 2012. HP GAS has bagged the Superbrand Trophy for being selected as a Superbrand for the period 2012-14. Shri Y.K. Gawali, Executive Director –LPG of HPCL , received the coveted Trophy at the gracious hands of Shri Sachin Pilot, Honourable Minister of State, Ministry of Communication & Information, in the presence of the dignitaries of 86 leading Brands in the country at a glittering function recently held in New Delhi.

A six month long, two-step selection process included invitees from across the country to grade brands. Nearly 25,000 respondents swamped with over a million scores. Those brands which survived this highly critical consumer scrutiny were then subjected to professional evaluation by an independent body of business leaders and marketing professionals. Interestingly, from the original list of 1734 brands in the first stage, only 272 made it to the second & final round. In a market comprising of several highly regarded competitors and brands, this is an outstanding achievement for our HP Gas.

Superbrands began its journey in UK in 1993 as a radio program on BBC4 and evolved into a book format a year later. The 1st UK edition was released in 1994. In its 17-year history Superbrands has launched several titles, each honoring a different category of brand development. Today it is present in over 86 countries.

In India, the first Consumer “Superbrand” edition comprising 101 brands was launched in September 2004 – twenty months after the council was formed and the evaluation of brands began.